Kid Rock American Badass Beer

by Terry Bender….

Kid Rock’s new beer rolled out this weekend in Detroit, during scheduled concerts by Kid Rock.  So far, the beer has been getting some good reviews.  Why wouldn’t it?  Kid Rock ROCKS.  He is an American Icon.  Icons need a line of something to promote……Kid Rock beer is a perfect gimmick for Kid Rock to promote.  He’ll be slamming beers on stage during a concert tour scheduled for the rest of the summer.

Introduced as an American-style lager, the beer is described by Kid Rock a.k.a. Robert Ritchie — as being easy to drink without an aftertaste.

I can’t wait to get my hands on it!